HOW IT WORKSThe formula, made clear.
Estimated earnings = monetized views ÷ 1,000 × RPM.
Actual revenue varies by audience, geography, format, ad demand, season, monetized playbacks and YouTube revenue adjustments.
HOW TO USEWhen to use this calculator
Enter expected monetized views and an RPM scenario from your own Analytics when available. Test low, typical and high RPM values instead of treating one figure as certain.
EXAMPLE CALCULATIONSee the calculation in context
100,000 monetized views at a USD 2.50 RPM estimates USD 250 revenue.
COMMON QUESTIONSFrequently asked questions
Is RPM the same as CPM?
No. RPM is creator revenue per 1,000 views after YouTube's share, while CPM is advertiser cost per 1,000 ad impressions.
Are all views monetized?
No. Ad availability, viewer location, format and eligibility affect monetized playbacks.